Monday, September 3, 2007

The Physics of Social Capital

It was interesting reading about "social capital."

Social capital refers to the collective value of all "social networks" [who people know] and the inclinations that arise from these networks to do things for each other ["norms of reciprocity"].*


When you look around you, it is fascinating to see that so much of American culture is based around one's social capital. Social capital is essentially one's social circle... and in America, social circles follow the rules of physics... the larger the mass, the greater the attractive power. Too often, people are not judged on the quality of their connections and networks but rather on the quantity. These people ignore the massive benefits that come along with social capital:

benefits flow from the trust, reciprocity, information, and cooperation associated with social networks. Social capital creates value for the people who are connected and - at least sometimes - for bystanders as well.*

I feel that quality social capital is also necessary to establish a proper network in life. Whether it is in business such as discussed with Rob Cross or in personal networks that establish a strong emotional base, quality social capital is at the root of everyday life and an important staple for a stable life.




*http://www.ksg.harvard.edu/saguaro/primer.htm


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