O Companies... Where Art Thou

When will companies step it up and realize that they need to jump on the technological bandwagon and start firing up some blogs.

Blogs are a great way for companies to build up customer support and rapport. If you can shop at a company that fully discloses (or appears to fully disclose) their daily activities, wouldn't you feel more comfortable shopping there? I forgot what company did this, but one company made a blog (believe it or not this was public) where employees could post however they felt about the company, different ideas they had about the inner-workings of the company as well as product ideas. One may think that this is corporate suicide, but the company started to see an increase in sales, increase in productivity and customer service points went up! It turned out, the consumer felt more comfortable knowing that the company was listening to all concerns and felt that the company had nothing to hide - all problems would get fixed.

Even if a company doesn't go to this extreme, it's about time they realize how amazing of a marketing tool this is. Just a simple blog will allow the company to build a stronger following as well. If more people invest time in reading a blog about a company, they will subconsciously, and consciously, develop a stronger bond to that company over that of a blogless competitor.

O Companies... Where Art Thou