Tuesday, November 27, 2007

UGC - it's nice!

User Generated Content is the future.  In technology today, and in the future, user generated content controls the web.  User generated content can vary from YouTube videos about a cat to widgets created for your desktop on Leopard, OS X on a Mac.


One of the coolest new things to come out of user generated content is the careers of many successful people.   One of the more noticeable succesors from user generated content is Andy Samberg from Saturday Night Live.  Andy Samberg was back home in California making funny videos with his friends and then posted the videos online - user generated content.  After becoming wildly successful on the internet, he was picked up my NBC to do Saturday Night Live... that is pretty awesome.  No resume needed, just his user generated content he did for fun.

Another cool success story comes from a New York college student who loved Apple.  As a result, he took all the videos showing the iPod Touch and edited them together into a new 30 second commercial... his version.  He posted the video on the famous user generated content site, YouTube, and let it blossom.  Like with Andy's videos, his commercial became extremely popular.  Apple took note, and then flew the student out to California to work with them on the new iPod Touch  commercial.  The commercial was virtually identical to that of the student's.  Pretty cool stuff.

User Generated Content is the wave of the future, and it is the hot topic of the present.  The ability the create your own content at your home and then let the world see it with extreme ease is the future of media and technology for years and years to come.

2 comments:

Allie said...

Both examples are so great that they show how nice ugc is. UGC has to do with uniqueness. No matter whom creates UGC, when it is so unique and fun, it is great. Anyhow, hmmm I feel like to start to make some awesome UGC for the future.

Daniela Perez said...

What you say is true. UGC gives everybody an opportunity. Before, only the best or people with contacts were found. Someone who was probably great at making videos but had bad grades in college would have gone unnoticed at the time of checking resumes.
But now, these hidden talents can easily be discovered. In addition, there is no limitation to location. A company in the States can find somebody in Japan who could be very helpful to their company. UGC breaks the location barriers and the conventional way to look for talented people...now there is a wider pool of talents!